Rio Olympics Nikelab Pop Up
To be present during the most important sports event of the world, in a unique and impactful way through the intersection of style and sports via Rio's social scene.
Brief
To curate and program a pop up space in Rio during the Olympics mixing the latest Nikelab collaborations, sports related experiences and Rio's social influence.
Consumer Target
The influencers and early adopters, from Rio and foreigners during the Olympic Games.
Plan Concept
Seed: a retail space curated by local Rio artists rotating it's build out per each week in NYC with each Nikelab collaborational launch: KM Jones, Riccardo Tisci, Pedro Lourenço and Gyakusou.
Ignite: programmed a series of sports related experiences led by some of the most relevant local wellness influencers.
Scale: curated weekly event at the space with some of Brazil's hottest DJs and musicians, having Rio's VIP guests, energizing the space.
Outcome
12M people reached on social media158 Instagram posts by influencers
Over 3K attendees at the space during the Olympics
