J Balvin
Brought to Nike a personal relationship with J Balvin, understanding his relevance in the global pop music industry, authentic intersection with Nike and representation of one of the largest and most influential consumer demographics, Latins.
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Placement moments
J Balvin and Jimmy Fallon 2019
J Balvin and Bad Bunny at Superbowl 2020
J Balvin performing with Rosalia at Coachella 2019
Outcome
Balvin's synergy with the brand carved a new space for Nike in the Latin spectrum, influencing other artists and ultimately engaging with the Latin consumer and their shared influence worldwide to broader audiences.
Jhay Cortez doing a commercial for Footlocker
Bad Bunny wearing and posting his Air Force Ones
Latin consumers worldwide